studio management report

The studio is growing, but money is being lost on the schedule

key takeawayThe problem is not the demand: the evening is clogged, the day windows are empty, the repeat after the first class is weak.

RevenueRUB12.84 million

+11.6% to the previous period

ProfitRUB2.91 million

+9.2% to the previous period

Margin22,7%

-0.5 p.p. to plan

Average ticket3 480 ₽

+5.1% to the period

Loading78%

Grid average

retention

Retention after first class

44%repeat

72%package

61%active

The main lever is to bring the first visit to the package, not to buy more leads.

Destinations

Class Margin

mix

Reformer

31,4%

Strength

24,5%

Boxing

19,3%

Yoga

14,8%

Funnel

Lead to Package

Leads428

Bookings296

First238

Package152

actions

What to change in the next 30 days

+ RUB 368K/ mo

Trend

Revenue and profit by month

AprilRUB4.02 million22,1%

MayRUB4.38 million22,8%

JuneRUB4.44 million23,0%

actions

Three Management Actions

Reassemble Boxing after 8pmweak slots take coaching hours.

Return the first visit to the CRM chaintouches on Day 2, Day 7, and Day 18.

Raise the price of the Yoga 8 packagetest with no discount for a new audience.

schedule and trainers

How to Unleash Profits Without New Leads

+ RUB 368K/ mo

trainer load

Coaching hours and margin

Area	Clock	Loading	Margin	Decision
Reformer	186	91%	31,4%	add slot
Strength	142	84%	24,5%	keep
Boxing	128	63%	19,3%	shorten the evening
Yoga	164	72%	14,8%	repack

cohort

First Visit Cohort

1 visit238

Visit 2152

Package105

30 days90

Failure occurs between the first and second visit: this is a CRM zone, not an ad zone.

risk map

What eats up profits

63%Boxing in the evening

44%repeat after the first

14,8%Yoga margin

91%Reformer

72%packages

3 480 ₽average check

operating plan

4-Week Plan

Week	Action	KPI	Control
1	remove weak Boxing slots	load >72%	schedule
2	CRM chain after first class	repeat >52%	admin
3	new Yoga 8 package	margin >18%	sales
4	add Reformer prime time	+22 seats	operator