+12.6% vs April
coffee sales review
Coffee shop sales review: revenue, ticket, menu and traffic
key takeawayGrowth is there, but daytime traffic and combo sales are underdelivering margin.
660 daily average
+21 RUB vs April
target: 44%
by loyalty card
daypart
Demand hours
08–10coffee peak
12–14food below target
17–19to-go is growing
21%combo gap
64%morning ticket
31kmargin loss
Locations
Revenue by coffee shop
actions
What we do
01
Lunch combocoffee + food at 12-14.
02
Loyalty thresholdbonus for the 3rd visit.
03
Dessert displayincrease attach rate.
menu and margin
Where the ticket grows without more traffic
+460k RUB / month
attach rate
What guests add to coffee
Coffee12 840
Food4 879
Dessert3 724
Combo2 696
Combo sells below potential: the issue is not the product, but offer visibility during lunch hours.
menu economics
Menu categories: turnover and margin
| Category | Revenue | Margin | Share of receipts | Decision |
|---|---|---|---|---|
| Coffee | 3.87 mln RUB | 63% | 100% | keep |
| Breakfasts | 1.42 mln RUB | 41% | 18% | scale |
| Desserts | 1.04 mln RUB | 52% | 29% | raise display visibility |
| Sandwiches | RUB0.82 million | 34% | 12% | rebuild |
store actions
Plan by chain location
| Location | Problem | Decision | Potential |
|---|---|---|---|
| Liteyny | morning queue | 2nd barista 08:00-10:00 | +118k RUB |
| Moscow | low food in receipt | lunch combo | +96k RUB |
| Petrogradka | drop after 17:00 | to-go display | +74k RUB |
| Sadovaya | weak loyalty | bonus for the 3rd visit | +52k RUB |
loyalty
Repeat guests
46%repeat
31%3+ visits
64%morning
The loyalty card should drive frequency, not just accumulate bonuses after purchase.