+12.4% to the previous period
owner report / h1 2026
Beauty is a managed economy
key takeawayProfit is there, but cancellations and daytime downtime eat up the potential of the cabin.
+10.1% to the previous period
+4.8% to the previous period
RUB126,000 non-refundable
monthly without a new master
Loading
calendarWindows by time of day
Mon
Wed
Fri
10:00
68%
49%
72%
14:00
43%
45%
61%
18:00
94%
98%
100%
Peak windows are overflowing, daytime windows require a separate product rather than a total discount.
Cancellations
Record Losses
12,6%cancellation
Losses are concentrated on Friday and Saturday after 16:00.
Services
Revenue structure
42%Hair
31%Cosmetology
20%Nails
7%Eyebrows
masters
Who holds the check and where the money is lost
RUB2.18 million profit
| Service | Revenue | Average ticket | Margin | Risk |
|---|---|---|---|---|
| Hair | RUB4.14 million | 6 240 ₽ | 24,6% | cancellations |
| Cosmetology | RUB3.02 million | 7 180 ₽ | 26,8% | low complexes |
| Nails | RUB1.88 million | 3 180 ₽ | 20,4% | day windows |
| Eyebrows | RUB0.82 million | 2 390 ₽ | 18,2% | low check |
actions
Three solutions
01
Waiting list for peak windowsautomatic cancellation substitution.
02
Daily Cosmetology Packageonly Tue-Thu.
03
Next due dateadministrator control.
customers and record
Where the salon loses money after the first visit
+ RUB 421K/ mo
repeat booking
Re-recording
Visits2 316
Repeat1 482
Recorded1 089
Returned949
If the next date is not fixed before payment, the customer goes into uncertainty and returns worse.
masters
Wizards: check, download, cancel
| Master | Revenue | Cheque | Cancellations | Conclusion |
|---|---|---|---|---|
| Anna | RUB1.84 million | 7 420 ₽ | 8,1% | scale |
| Maria | RUB1.62 million | 6 880 ₽ | 11,4% | waiting list |
| Elena | RUB1.21 million | 4 980 ₽ | 14,9% | daily package |
| Irina | RUB0.96 million | 3 760 ₽ | 16,2% | service reassembly |
content to booking
How content turns into posts
| Content | Dialogues | Records | Conversion | Action |
|---|---|---|---|---|
| Before / after | 480 | 61 | 12,7% | increase share |
| Expertise | 310 | 42 | 13,5% | keep |
| Care | 280 | 25 | 8,9% | link to service |
| Atmosphere | 216 | 11 | 5,1% | reduce |
service quality
Loyalty
4,65rating
76NPS
6,4%criticism
The reviews are good, so it's better to look for growth in the entry and schedule, rather than in discounts.