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Promotion Analysis Report

Promotion analysis separates real uplift from demand that would have happened anyway and shows whether the campaign actually paid off.

What to include

Baseline vs fact.
Incremental revenue.
Discount and margin effect.
Channels, products and customer segments.

How to make it useful

Do not start with charts. Start with the decision the report should support, then select the metrics, comparisons and comments that explain the situation.

Result

The final material should show the current status, the main driver, the risk area and the next action for the manager or team.