Nord Metrics / Article

How to Build a Sales Report

A good sales report answers not only how much was sold, but why revenue changed: orders, average check, customers, channels and margin.

What to include

Start with the business question.
Split revenue into drivers.
Compare periods correctly.
Add conclusions, not only charts.

How to make it useful

Do not start with charts. Start with the decision the report should support, then select the metrics, comparisons and comments that explain the situation.

Result

The final material should show the current status, the main driver, the risk area and the next action for the manager or team.