Nord Metrics / Article

Customer Loyalty Report

A loyalty report shows whether the business grows through real repeat demand or constantly buys sales through discounts.

What to include

New and repeat customers.
Repeat purchase frequency.
Discount share and margin effect.
Reviews, NPS and reasons for churn.

How to make it useful

Do not start with charts. Start with the decision the report should support, then select the metrics, comparisons and comments that explain the situation.

Result

The final material should show the current status, the main driver, the risk area and the next action for the manager or team.