Nord Metrics / Article

Key Business Metrics

Metrics work when they are connected: revenue, margin, average check, conversion, repeat customers and quality indicators should explain one business picture.

What to include

Finance: revenue, profit, margin.
Sales and marketing: traffic, leads, conversion.
Customers: retention, reviews, repeat purchases.
Operations: speed, errors, workload.

How to make it useful

Do not start with charts. Start with the decision the report should support, then select the metrics, comparisons and comments that explain the situation.

Result

The final material should show the current status, the main driver, the risk area and the next action for the manager or team.